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Finscape | UK fund flow intelligence

See who is buying and selling your and your competitors’ funds. Finscape brings UK fund flow intelligence into Nexus. Book a demo.

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Finscape: fund flow intelligence for investment managers 

Know who is buying your funds, who is selling them, and what your competitors are winning that you are not. Finscape turns fragmented UK distribution data into one trusted, continuously updated view of the market, joining the Nexus platform.

The distribution landscape has changed 

Ten years ago, a fund manager could see a reasonably direct line from product to adviser to client. Today, platforms, discretionary fund managers (DFMs), model portfolio service (MPS) providers, private banks and wealth managers all sit between an investment manager and the end investor. 

Each layer adds value. Each layer also adds a blind spot. An investment manager can usually get a report on the assets sitting on a platform. What is far harder to see is who is actually making the buying decision behind that platform, whether a rival fund is quietly taking share in the same sector, and whether flows are accelerating or slowing before it shows up in quarter-end numbers. 

Without that context, distribution and sales teams are making decisions on partial information. A single win with an adviser firm can look like success, while ten times that amount is going to a competitor through a DFM the sales team has never spoken to. 

That is the gap Finscape closes. 

Finscape was created to unpick and shed light on the complex retail wealth management value chain. 

Drawing on Bella Caridade-Ferreira’s research expertise at Fundscape and Guy Edsall’s extensive experience in B2B data products, the pair built Finscape to close the gap between raw information and intelligence now joining the FE fundinfo group.  

What Finscape does 

Finscape pools transaction-level data from major UK retail platforms and asset managers, combines it with granular adviser data from the Financial Conduct Authority (FCA), and reconciles both against proprietary business rules built on years of distribution expertise. The result is a single, comprehensive picture of UK fund flows and holdings, refreshed monthly and available within days of month end rather than weeks. 

Investment managers use Finscape to see their own assets and flows in context, benchmark their share of a sector against the full market, and identify the intermediaries genuinely driving investment decisions, not just the platforms the assets happen to sit on. Platforms and DFMs use it to understand their own distribution performance in the same way. 

Speak to our Experts

Know who is buying your funds, who is selling them, and what your competitors are winning that you are not. Finscape turns fragmented UK distribution data into one trusted, continuously updated view of the market, joining the Nexus platform. 

Speak to an Expert
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Why Finscape?

See the whole market, not just your own book 

Most investment managers can already ask a platform for a report on their own funds. That report cannot tell you how that performance compares with the rest of the sector. Finscape shows your assets and flows alongside a full market view, so you know whether a good quarter is genuinely good, or good relative to competitors who are growing three times as fast. 

Find the real decision maker 

An adviser firm may look like the buyer of your fund when, in reality, it has outsourced the investment decision to a DFM or an MPS provider. Talking to the adviser in that case wastes a sales conversation. 

Finscape identifies where the buying decision is actually made, so distribution teams can direct their time towards the DFMs, MPS providers and platforms genuinely shaping demand. 

Move on fresh data, not old news 

Distribution data that arrives weeks after month end is data your competitors have often already acted on. Finscape's continuous collection and reconciliation process means investment managers can see shifts in flows and sentiment while they are still forming, not after they have settled into a quarterly report. 

Trust the numbers 

Finscape's data comes from golden sources, platform transaction data and FCA adviser data, rather than surveys or estimates. Every figure is reconciled against business rules developed over years of distribution experience before it reaches a dashboard.

Speak to our Experts

Know who is buying your funds, who is selling them, and what your competitors are winning that you are not. Finscape turns fragmented UK distribution data into one trusted, continuously updated view of the market, joining the Nexus platform. 

Speak to an Expert
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Finscape is built on five guiding principles

  • Golden data sources. Data is taken directly from platform transactions and FCA adviser records, not self-reported figures. 
  • Broad platform coverage. Finscape currently draws on data from 15 major UK retail platforms, representing 95% of industry coverage and more than £1,124bn in tracked assets. 
  • Accurate intermediary database. Advisers, DFMs, MPS providers and platforms are mapped and continuously validated, so investment managers can see who is actually behind a flow. 
  • Continuous process. Data is collected, reconciled and refreshed on an ongoing basis, with insight available within two weeks of month end. 
  • Taking responsibility. Finscape's team stands behind the accuracy of every number it publishes, rather than passing on unverified third-party data.

Who Finscape is for 

  • Distribution and sales leaders at investment managers, who need to know where the real opportunity sits before they pick up the phone. 

  • Marketing leaders, who need proprietary market data to demonstrate the impact of campaigns and support sales pipelines. 

  • Product and strategy teams, who need a market-wide view of flows and competitor positioning to inform where to focus growth. 

  • Platforms and discretionary fund managers, who use Finscape to benchmark their own distribution performance and demonstrate value to the funds they distribute. 

FAQs

Frequently asked questions

Finscape is FE fundinfo's UK fund flow intelligence solution. It combines platform transaction data with FCA adviser data to give investment managers, platforms and discretionary fund managers a single, accurate view of who is buying, selling and holding UK funds.

A platform can typically only report on the assets and flows sitting on its own books. Finscape combines data across 16 major UK retail platforms with FCA adviser data, so investment managers can benchmark their own performance against the full market and identify the intermediaries genuinely driving buying decisions.

Finscape collects and reconciles data on a continuous basis, with insight typically available within two weeks of month end, rather than the weeks or months it can take to compile equivalent reporting manually.

Yes. Finscape serves investment managers, platforms and discretionary fund managers, each viewing the same underlying dataset from the perspective relevant to their business. 

Speak to our Experts

Know who is buying your funds, who is selling them, and what your competitors are winning that you are not. Finscape turns fragmented UK distribution data into one trusted, continuously updated view of the market, joining the Nexus platform. 

Speak to an Expert